When you send emails through Perfect Venue, you’ll see metrics like opens and clicks in the upper right hand corner of your email activity.
Opens
An open is recorded when the recipient’s email client loads the tiny tracking pixel included in the email.
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This generally indicates that the recipient viewed the email.
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However, it’s not always exact, some email clients (like Apple Mail with Mail Privacy Protection) block tracking pixels, which can cause open rates to appear lower or higher than they actually are.
Clicks
A click is recorded when the recipient clicks on a link within your email.
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This is a reliable indicator that the recipient interacted with your content.
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You can use click tracking to see which links and calls-to-action are most effective.