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Track Lead Source and Campaign Attribution with Zapier

Know which channels are driving your inquiries, and get that data into Perfect Venue reporting. Every event in Perfect Venue can carry a Source and a Campaign. When you create events through Zapier, you control both, which means leads from paid search, social, a lead marketplace, or your own site can be separated in your reporting.

Setting Source and Campaign on a Zap

  1. Open the Zap that creates events in Perfect Venue

  2. In the Create Event action, fill in the Source field. You can type a fixed value, for example Peerspace or Google Ads, or map a field from your trigger

  3. Fill in Campaign the same way if you run multiple campaigns through one source

  4. Test and turn the Zap on


Use consistent spelling across Zaps. Perfect Venue reports on these values exactly as they are entered, so "Google Ads" and "google ads" will show as two sources.

Passing UTM parameters from your website

If your own form captures UTM values in hidden fields, map them into the Zap:

utm_source into the Source field

utm_campaign into the Campaign field


Most form builders can store UTM values in hidden fields. Check your form builder's documentation for the exact setup. Perfect Venue's built-in contact form does not pass UTM parameters through to Zapier today.

What about Google Ads conversion tracking?

Zapier can send a conversion event to Google Ads when a lead comes in, using the New Event Created trigger and the Google Ads app (https://zapier.com/apps/google-ads/integrations). This is a workable way to count leads as conversions.

There are real limits worth knowing before you build it:

Enhanced Conversions for Leads requires hashed customer data sent through Google's own API. Zapier's Google Ads actions vary in what they support, so check the current action list before promising your agency a setup.

Offline conversion imports need a GCLID captured at the time of the form submission. If your form does not capture and store the GCLID, it cannot be sent later.

The Perfect Venue embedded contact form runs in an iframe, which is why conversion pixels placed on your own thank-you page sometimes do not fire.


If you are working with an agency on paid search attribution, have them read this section before scoping the work, and email support@perfectvenue.com with what they need.

Google Analytics and GA4

Perfect Venue does not currently expose a Google Tag Manager container or GA4 configuration on hosted form pages. Zapier can send an event to GA4 through the Measurement Protocol using a Webhooks by Zapier step, but this is an advanced setup and requires a Zapier plan that includes Webhooks. See https://zapier.com/pricing

Reporting on it in Perfect Venue

Once Source and Campaign are populated, you can filter and report on them in Perfect Venue's reports to compare volume and value by channel.